30 days to finally do the thing you keep talking about.
€29 · Starts May 1
Join the Challenge →Starts May 1, 2026
You already know the goal.
You've had it in your head for weeks. Months. Maybe years.
You've saved the videos. Read the articles.
Told your friends you're "going to start."
And here you are. Still scrolling.
This challenge isn't for people who need more motivation.
It's for people who are tired of being "almost ready."
"The challenge pushed me to finally resign from my job. The commitment created a deadline that made me follow through."
"This challenge pushed me to reach out to potential clients every day — I landed two new projects worth €7,500."
"I finally finished a project that had been going on for almost two years because I finally had a real deadline."
"The challenge helped me commit to becoming an AI consultant about a month earlier than I would have otherwise."
"I just sent my finished bachelor thesis to my professor. Super proud to finish the challenge with days to spare."
Years ago, I wrote down 100 things I wanted to do before I die. Then I actually started doing them — ran a marathon, met people I idolized, had adventures most people only talk about. Over half that list is now crossed off.
But none of it happened because I felt ready. It happened because I stopped waiting and started moving. I wrote a book about it (The Bucket List Planner), I speak on stages about it, and I built TUES to help others do the same.
This challenge exists because I know what it's like to have a goal sitting in your head for months — and I know what it takes to finally act on it. 30 days. One goal. A group of people who won't let you quit.
"The difference between people who do things and people who don't isn't talent. It's that someone finally said: start today."
See you in the next challenge!
— Joel
✗ "I'll start Monday"
✗ "I just need to finish this one thing first"
✗ "I work better under pressure" (but the pressure never comes)
✗ "I know what to do, I just…"
✗ "Maybe next month"
You don't need another plan.
You need a deadline, people counting on you, and a reason to show up tomorrow.
What's the goal you keep putting off? Could be fitness, a side project, exams, content creation — "get fitter" doesn't count, "go to the gym 12 times" does.
Define exactly what "done" looks like. No more "kinda."
Commit. Add a financial stake and you're 3x more likely to finish.
Daily creative countdown videos. A group chat with fellow challengers. Weekly community calls. Personal feedback from Joel. People who notice when you don't show up.
"If I had done the challenge only for myself, I probably wouldn't have done it."
A unique nudge every morning to keep you moving
Daily conversation with fellow challengers
Tips, advice, and honest check-ins with Joel and the group
Direct inputs from Joel and the community on your progress
See your streak build — evidence you're moving
Your commitment is visible. No hiding.
People who put money on the line are 3x more likely to achieve their goal. After joining, you can add a financial stake — any amount you choose.
Full stake returned to you.
Stake donated to a charity you choose.
Totally optional. Most people join without a stake. Some swear by it.
Forfeited stakes go to the Bucket List Pot — a fund that helps others achieve their dreams. Your commitment creates impact either way.
"Even if I didn't fully achieve my goal, I still got much further than if I never would have committed."
"Doing the challenge in a group made me feel responsible to finish it. Even though we were strangers at first, it quickly felt like a group of friends."
— Gianna
"It's a powerful challenge because of the community behind it."
— Raul
"This challenge pushed me to reach out to potential clients every day — I landed two new projects."
— Pierre
"I'm super proud to finish the challenge with days to spare. I just sent my finished bachelor thesis to my professor."
— Raphael
Any goal that's specific and measurable: daily habits (meditate every day), targets (run 100km), or one-time achievements (launch my website). Past participants have finished bachelor theses, built daily Instagram habits, passed exams, and even resigned from jobs to pursue their passion.
Under 30 seconds for the core check-in. Watch the daily video, respond to the prompt, log your progress.
€29. That's it. One-time payment per challenge, no subscription, no hidden fees.
That's the point — commitment has real consequences. Your entry fee stays, and any stake goes to the Bucket List Pot (charity). But real talk — most people surprise themselves.
No. Once you join, you're in for 30 days. That's the whole point — real commitment means no exit door. Most people say this is what finally made them follow through.
You can join mid-challenge. You'll start on the current day and have the same end date as everyone else.
No. The stake is entirely optional. Many people join without one.
Good. That means the goal actually matters to you. This challenge is for people who are willing to try for 30 days — not people who've already figured it out.
You did it. The goal you've been talking about — you actually did it.
You have the streak to prove it, the community that watched you do it, and the knowledge that you're someone who follows through.
That version of you is 30 days away.
€29 · Starts May 1
Join the Challenge →12 people already in. Starts May 1, 2026.
Video coming soon